Hi. 

My name is Neil, and I'm a designer from Canada. A few years ago I went through a difficult period with burn out and depression. It was the worst experience I've ever had. 

Recovery has been a long journey. In my experience the number of years you go in matches the number of years it takes to climb out, if we ever get out completely. The skills I have been building to make my mind better have made me better at everything I do - I'm better at my work, better at being a Dad, better at life. 

I started KingBaby as a way to express that journey. I hope it can also be a signal to people that are facing challenges. A reminder that there are many of us working through something. We are all travelling a hard road, and we can help each other make it a easier. 

Every week I put out a new design. The designs are printed on shirts and hoodies one-at-a-time when they are ordered and delivered straight to your door. 10% of every purchase goes to mental health education. 

And I hope that other designers will join me. This is not my store. This is a place for anyone that's trying to do better.

Thanks for reading,

PS. If you're a designer and would like to start a collection with KingBaby get in touch. I read everything myself. We're super small!